I’m super excited about the launch of Whistles new activewear range in collaboration with Frame studios in Shoreditch.
Earlier in the year I took part in the photo shoot for this activewear collection and I have been eagerly awaiting the launch ever since. It was such a fun day and everyone at the studios was full of energy and passion. It was clear from the start that both Whistles and Frame wanted to celebrate fit, active, healthy women. Many sports brands use images of super skinny models holding a yoga matt as though it were a clutch bag. This does not promote a healthy body image nor does it inspire us to get active. The ladies at Frame studios have an inspiring approach to fitness. It’s accessible & fun! Their timetable is packed full of awesome classes and their kick ass instructors will certainly motivate you to ‘move your frame’!
At the shoot, the Whistles team styled me in a black, one shouldered leotard and teal coloured dance trousers. I haven’t worn a leotard since my days at dance college (10 years ago!). The clothes felt great to wear and inspired me to move, leap and turn in front of the lens. They have also created vests, crop tops & leggings, perfect for fashion conscious active women.
Essentially, Whistles & Frame have created great workout wear that is super stylish. The ‘studio to street’ wear is great for me as I often head off to a pilates class in the morning, after taking my son to pre-school.
I can’t wait for the launch later this week, I will of course be going to class at the Frame studios, head to toe in my new gear. Thanks for having me, I’m super happy to be a part of this awesome team!
Wow ! Congrats, you look great x
Wish I had toned arms like that!!!! <3
Super exciting! Thanks for sharing. X
[…] week’s Evening Standard article where Pip and Joan talk about their new clothing venture, an article by Adrienne, one of the models for the new range (she’s also founder of health and fitness […]